What:
“Zika Topic of the Week” will be a coordinated communication approach to highlight a simple prevention message each week. The prevention message will be featured on the CDC.gov homepage, throughout the Zika website, and through social media. Social media messages will be developed for release during the week. The messages will be shared with our partners to encourage them to post for their audiences. When possible, the Zika prevention message will intersect with an established communication plan (i.e., Men’s Health Week).
Week of June 20
Topic: Travel Smart, Protect Yourself
Consider the risk of Zika when making your summer vacation plans. If you are traveling to an area with Zika, be sure to follow CDC recommendations to stay healthy and safe. All travelers to areas with Zika should prevent mosquito bites. Because Zika during pregnancy can cause serious birth defects, pregnant women should not travel to areas with Zika. Zika can also be spread by a man to his sex partners, so travelers should use condoms if they have sex. Learn more about Zika and travel.
Sample social media to help spread the word:
Facebook
Do you know how to pack smart for your summer travel? If you’re visiting an area with Zika, remember essentials like insect repellent, long-sleeved shirts and long pants, and condoms. Check CDC’s site to learn more about packing for healthy travel. http://go.usa.gov/wQU
Worried about Zika ahead of Rio 2016? Fight the bite and wear long-sleeved shirts and long pants in areas with Zika. Choose an insect repellent with one of the following active ingredients: DEET, picaridin, IR3535, oil of lemon eucalyptus, or para-menthane-diol and reapply as directed.
Learn more about healthy travel to the Olympics this summer: http://go.usa.gov/cvHD3
Is Rio 2016 part of your summer travel plans? Protect yourself from mosquito bites while you’re away to prevent Zika, and learn more about healthy travel to the Olympics: http://go.usa.gov/chGCj
Twitter
Planning #SummerTravel to visit friends & family in another country? Prevent Zika & stay healthy: http://go.usa.gov/W9SY
Don’t let #Zika ruin your #SummerTravel – be prepared, pack to prevent, & stay healthy: http://go.usa.gov/cP69d
Get in training for travel to #Rio2016. Prepare to prevent Zika. Learn more: http://go.usa.gov/cvHD3 #SummerTravel
Upcoming Topics:
Week of June 27: Mosquito control
Week of July 4: Community rally around pregnant women
Week of July 11: Kid’s health
Week of July 18: Healthcare providers
Week of July 25: Preventing mosquito bites